Annie Ricci

Annie is a fractional lifecycle and retention leader who helps DTC brands turn customer retention into sustainable, profitable growth.

She partners with brands ready to move beyond surface-level email marketing and build true retention infrastructure — from lifecycle strategy and loyalty programs to segmentation, messaging, and data architecture.

Blending strategic clarity with hands-on execution, Annie builds retention engines that drive measurable revenue, strengthen brand identity, and create deeper, more meaningful customer connections.