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Fractional Lifecycle & Retention Leader
Annie is a fractional lifecycle and retention leader who helps DTC brands turn customer retention into sustainable, profitable growth.
She partners with brands ready to move beyond surface-level email marketing and build true retention infrastructure — from lifecycle strategy and loyalty programs to segmentation, messaging, and data architecture.
Blending strategic clarity with hands-on execution, Annie builds retention engines that drive measurable revenue, strengthen brand identity, and create deeper, more meaningful customer connections.
In this special episode of Leadership and Motherhood honoring Women’s History Month, Leanna sits down with executive leadership coach Loretta Stagnitto and her daughter, fractional marketing executive Annie Ricci, for a power...